Gen5 Group’s Technology Incubation model targets business growth from opportunities that may lie beyond core product line extensions, established business franchises, or in-house technical competencies.
The model aims to shield development programs from corporate processes and metrics that were designed to manage risk and promote business scale and therefore may be ineffective when applied to new business ventures.
Importantly, Gen5’s incubation model stems from its venture experience, which implies that:
- Business objectives are paramount and should guide all work activities
- Solutions need not be limited to existing business models
- Return on investment is the primary metric for making strategic and operational decisions.
The Technology Incubation model is designed along operating parameters typically associated with new ventures and start-ups, specifically, flexibility, speed, specialized expertise, and joint risk sharing.