Howard Soriano

Mr. Soriano brings over 20 years of experience in strategy and innovation, serving global clients across a variety of industries, including consumer goods, healthcare, industrial, and financial services.  His client work has focused on understanding how value is created and linking technical innovation with economic value. He has spoken at conferences on mechanisms for uncovering new and unexploited sources of customer value.

Prior to Gen5 Group, Mr. Soriano was a Managing Director with GEN3 Partners.  In addition, he previously served as a partner at a global management consulting firm where he worked closely with multinational companies to develop business unit and product strategies – in particular, improving competitive position and profitability through changes in technology, product design, and/or manufacturing process.

Mr. Soriano’s venture experience includes serving as Co-founder and President of Girdwood Partners, an independent media venture, where he led the company from start-up to profitability.  He oversaw product development efforts for both education and consumer markets, securing distribution and licensing agreements across multiple product and digital platforms. The company's international production received several national awards.


Mr. Soriano earned his undergraduate degree in Chemistry, cum laude, from Duke University and his M.B.A. in Finance from the University of Chicago.

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